If you want to help your site get traffic, and want it to be displayed as high as possible in the Google search results, you have to deal with SEO and the optimization of your site and understand what’s behind it. You need to understand how Google works, know the optimization tools, and how to write SEO texts. Luckily, a SEO agency can help you with all of that.
SEO is a term that describes a series of measures that can be taken to make your website appear as high as possible in the search results of the popular search engines like Google. Since the results of a search query are not chosen randomly, but are subject to a variety of different algorithms, one can design their website in such a way that it is also preferred by search engines. To do this, you have to understand how Google and other search engines work and how they can help with SEO. Anyone who has a website, a blog, or generally an Internet presence, would also want other people to see them. Potential customers or readers often feel confused by billions of websites and the user usually accesses the search engine to get his questions or requests answered.
Search engines like Google, which is the most influential; “rank” the pages, which they display to the user. In other words, search engines determine what results are in the first, second, or third place, affecting the behaviour of the seeker. Google works with more than 220 factors that determine the relevance and therefore the ranking of a page. Often, the exact factors are kept secret and regularly changed, in order to provide the user with organic results. However, to make sure that our content does not end up on the back of the Google results, you can edit your site or blog using SEO so that the site is adapted to the well-known and common Google algorithms that are recognized as particularly relevant and readable by the search engine.
Large, well-known companies already have a reputation – they do not have to be searched. What used to be done by oral propaganda is, today, next to social media marketing, mainly done through Google and other search engines. In order to get out of the broad masses of offers, one must be noticed at by a search engine. Large and well-known names usually appear in the top results of Google search. Small fishes and newcomers must first get their knowledge on the web. But also small and new companies can secure themselves with the help of SEO. Therefore, an optimization of the website is not only important for small businesses and new entrants, but also often determines the success of a website and thus the success of a company. Only so you can achieve a good ranking and will not be lost in the mass of pages.
As mentioned above, SEO contains a series of measures that can be taken to optimize your website for Google, thereby positively influencing the ranking of the world’s largest search engine. While the range of measures is so extensive and the Google ranking factors change daily, you should work on your website or hire a professional on a daily basis. Whoever wants to build up online marketing in a company is often faced with an important question at the very beginning: Should I hire an agency? Not an easy decision! But you should know that there are many advantages of it and it can really improve your whole website and online presence.
You should hire a SEO agency if you want to test SEO first, if SEO is part of different marketing campaigns that are not planned for a long period of time. When new contacts and fresh ideas are needed, agencies often consider things differently and usually have experience with companies from a wide range of industries. When choosing the right SEO agency, there are some things to consider. Because if you choose the wrong service provider, it can cost you a lot of money, nerves and, if also, a punishment by Google. Whether you are just starting out with the topic of search engine optimization or you want a professional to complement your online business, you should consider some things when you are about to select a suitable SEO agency. First of all, it certainly sounds tempting to hire an SEO employee who does full-time search engine optimization. However, you should ask yourself in advance whether this employee can be utilized at all. You should rather rely on experts instead of choosing a suboptimal solution that could harm the company sustainably. It should also be considered that the labour market for SEOs is characterized by a strong overhang of demand. Thus, it is not easy to hire a really strong SEO agency. And often, companies that do not have SEO often have the problem of deciding whether a potential employee is truly qualified to lead the company’s SEO area.
In addition, start-ups are particularly recommended to concentrate on the core business, ie on what you really can. If you build an internal SEO team, the core business is less to attract as many visitors as possible through organic traffic. So you can quickly neglect your core business. Therefore, it is advisable to outsource topics such as SEO to specialized agencies. With an agency focused on search engine optimization, the risks are significantly minimized. Likewise, both the flexibility and the scaling possibilities of an agency should not be ignored, two important points for start-ups. Due to the large contact network of an agency, this usually makes it easier to invest higher budgets meaningfully for the customer. Also, when working with an agency, the budget can be reduced for several months without having to lose an employee directly.
Let us summarize this topic. Due to the interdisciplinary know-how, the agency is looking beyond the company’s internal environment, thereby avoiding operational blindness and frictional losses. The external solution relieves the core business of the company and frees energy and resources. When the internal SEO employee leaves the company, it immediately loses important know-how. Agencies are flexible, have a large network of contacts, and can thus use higher budgets more often for the customer than an internal employee. When working with an agency, the budget can be reduced for several months without having to lose a permanent employee directly. Off-page measures, such as link marketing, can often be better reflected by agencies because of their many years of expertise. So, if you were wondering why you should hire a SEO agency, you should have your answer by now.
Take a look at this video for more information on why to hire a SEO agency: